Swan and Edgar




The Swan & Edgar store was founded by George Swan & William Edgar in 1812 with the mission of celebrating British craftsmanship and delivering unique, unmatched products to uplift the public – a sentiment maintained by the Fields family today. This iconic store marked the cornerstone of the Piccadilly district and was re-modelled by the famous classical architect Sir Reginald Blomfield who went on to re-design the West End of London.Steeped in history, the Swan & Edgar store lived through two world wars and notably inspired the nation with its supportive messaging and provision of industry leading goods. The store was revered amongst leading sportsman, servicemen and royals throughout its lifetime. Today, each hand assembled Swan & Edgar timepiece is built to preserve the unique heritage of this store, resulting in our collectors owning an iconic piece of British history.

For further information please contact us on info@swanandedgar.london