Built on Principles That Matter
TIMELESS BRITISH ELEGANCE
Carefully designed by our in-house experts, and precision built to stand the test of time.
EXCEPTIONAL MATERIALS
Crafted from premium components and meticulously finished for unmatched durability and elegance.
RIGOROUS QUALITY CONTROL
Each watch is hand assembled and calibrated before enduring our strict quality control process, enabling our industry-leading 5-year warranty.
CUSTOMER FIRST
Our ambition is to build meaningful and deep connections with our customers through authenticity and a culture of overdelivering.

Stories From Our Customers
Yotpo & Trustpilot
Yotpo & Trustpilot
Featured in "Best of British"
Swan & Edgar, the distinguished luxury watch brand, has proudly earned a feature in the Evening Standard’s exclusive "Best of British" collection. Recognised for its timeless craftsmanship, exceptional design, and commitment to quality, Swan & Edgar continues to set the benchmark for modern elegance with a nod to British heritage.

Learn more about our story
Curious about what fuels our passion for crafting timeless watches? Uncover the story of Swan & Edgar, where every detail is inspired by history, driven by innovation, and brought to life with precision and care in our design process.
Our story