Timeless British Elegance
Our mission is to craft timeless watches rooted in British heritage to compliment all stages of life
FATHER-AND-SON INSPIRATION
My fascination with watches began with my father, whose career in the industry sparked my deep appreciation for their craftsmanship and meaning. This personal connection to timepieces inspired my journey with Swan & Edgar, a brand rooted in British heritage and dedicated to crafting watches that complement life’s most significant moments.
Our Core Values
What Defines Swan & Edgar
Timeless British Elegance
Swan & Edgar watches are rooted in British history and horological tradition. We value timeless and understated designs that transcend trends. Our watches are built to complement all stages of life, serving as enduring symbols of style and refinement.
Premium Materials & Craftsmanship
Each timepiece reflects our commitment to quality and our homage to Britain's rich design legacy. Swan & Edgar timepieces are built from premium components and meticulously hand finished. Detail, workmanship and rigorous quality control are core to our values.
Community & Connection
Swan & Edgar seeks to build a deep & meaningful connection with its community of collectors, who value quality and heritage. Our ambition is to foster a culture of authenticity and overdelivering.
THE LATE SWAN & EDGAR STORE
Our brand takes inspiration from the late Swan & Edgar store which my father and his father adored. The iconic store was situated in the heart of London’s West End. Its products showcased British craftsmanship with the mission of delivering unique, unmatched products to uplift the public – a sentiment that runs deep within our brand today. The store survived two World Wars, supplied the Royal Family, leading servicemen and sportsmen representing a key part of British history which is celebrated in each of our timepieces.
Who We Are Today
Built on Principles That Matter
Mission
Our mission is to make the most unique yet elegant watches, elevating your style and self-expression.
Vision
To create enduring symbols of refinement through impeccable craftsmanship.
A Heritage of Timeless Design
Proudly inspired by the heritage, style, and charm of Great Britain, each Swan & Edgar watch carries a piece of this legacy. We’re dedicated to creating meaningful connections through trust, authenticity, and a shared appreciation for timeless craftsmanship.
